In collaboration with STËLZ, we created a Carnival campaign titled LAAT JE (B)LIKKUH. Built around a playful twist on the well known Dutch phrase “laat je likken,” the campaign sets up the expectation of a kiss, only to reveal the real craving: a can of STËLZ.

The campaign features multiple talents from different regions across Brabant, allowing us to localize the content for each audience. From Tilburg to Den Bosch, Limburg, Eindhoven and broader Brabant, we adapted the visuals, tone and styling to match each region, including tailored Carnival outfits that resonate authentically with local traditions.

With LAAT JE (B)LIKKUH, we blended cultural relevance, regional pride and a bold wink to create a campaign that feels native to Carnival while keeping STËLZ front and center.